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This content discusses the importance of business valuation analysis (BWA) for e-commerce companies, explaining how to read and understand it. It highlights that by correctly interpreting a BWA, e-commerce firms can identify areas for improvement and avoid common pitfalls. Specifically, it mentions the top 3 accounting errors often made by e-commerce businesses and emphasizes the benefits of tearing down one's own BWA to gain deeper insights and optimize operations.

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